Business Organizations

Verona Area Chamber of Commerce

VACC Logo Opens in new windowThe Verona Area Chamber of Commerce is a partnership of businesses and professional people working together to build a health Verona economy and continually improve the quality of life in our community. The Verona Chamber’s mission is to proactively promote, support and enhance economic growth and community well-being.  Visit the chamber website at: for more information.

Verona Road Business Coalition

The WisVRBC Square Logo Opens in new windowDOT Verona Road project is a multi-year reconstruction of US 18/151 (Verona Road), a heavily-used highway connecting Fitchburg, Verona and Madison communities and businesses. The business community along Verona Road formed a coalition to help businesses navigate and survive the reconstruction. The Verona Road Business Coalition (VRBC) is a volunteer organization providing targeted advocacy, education, communication, marketing and promotions of approximately 150 businesses along the Verona Road corridor through Madison, Fitchburg, and Verona. The Verona Road Passport (VRP) provides weekly construction updates, alternative routes, app only coupons, deals, and rewards. Visit the VRBC website at for more information.

Madison Region Economic Partnership

MadREP Logo Opens in new windowMadREP is the economic development agency for the eight-county Madison Region, founded by business and community leaders to create a dynamic environment where people and businesses prosper. MadREP and its partners aim to proactively and strategically position the region to take advantage of economic and business development opportunities. Visit for more information.