Business Climate

Partner Organizations

VACC Logo Opens in new windowThe Verona Area Chamber of Commerce is a partnership of businesses and professional people working together to build a health Verona economy and continually improve the quality of life in our community. The Verona Chamber’s mission is to proactively promote, support and enhance economic growth and community well-being.

VRBC Square LogoThe Verona Road Business Coalition (VRBC) is a volunteer organization providing targeted advocacy, education, communication, marketing and promotions of approximately 150 businesses along the Verona Road corridor through Madison, Fitchburg, and Verona. The Verona Road Passport provides weekly construction updates, alternative routes, app only coupons, deals, and rewards.

MadREP LogoMadREP is the economic development agency for the eight-county Madison Region, founded by business and community leaders to create a dynamic environment where people and businesses prosper. MadREP and its partners aim to proactively and strategically position the region to take advantage of economic and business development opportunities. Visit for more information.

Entrepreneurship and Small Business Development

Interested in starting your own business or need help addressing some pain points in your business growth and development? The following resources are here to help you on your path to economic well-being.

The Small Business Development Center (SBDC) is located on the University of Wisconsin-Madison campus, business development professionals at the WI SBDC provide consulting services to clients at various stages of business development at no cost. A free, web-based course is available online which examines the entrepreneurial mindset, business idea, financial readiness, and next steps. Non-credit courses are also available to educate on how to start, manage and grow your business. Please visit the SBDC website for more information.

Wisconsin Women's Business Initiative Corporation (WWBIC) provides women, people of color, and low-income individuals interested in starting, strengthening or expanding businesses with tools and resources to increase financial capability such as capital, one-on-one technical business assistance and education. Their South Central office is located in Madison, WI. For more information, please visit their website.

The Service Corps of Retired Executives (SCORE) provides free business mentoring services for for-profit and non-profit businesses in Dane, Columbia, Sauk, Richland, Iowa, Vernon, Grant, Lafayette, Rock, Green and Crawford counties. In the Madison SCORE, there are over 45 Certified Mentors. Please visit their website for more information.

Tools and Resources

The City of Verona and partnering regional organizations may provide technical assistance to developers as well as new and existing business owners looking to discover their growth potential.  To facilitate the developer or business owner to get their products on the market as quickly as possible, the City of Verona has also been authorized by the Wisconsin Division of Industry Services to perform plan examinations for all size projects within the City of Verona.  Financial assistance may also be available for qualified applicants and qualified projects.  For more information, please visit the "Tools and Resources" webpage.

Workforce Development

The Workforce Development Board of South Central Wisconsin works with businesses and the labor force in Columbia, Dane, Dodge, Jefferson, Marquette and Sauk counties.  Their mission is "to build public and private partnerships that support innovation and excellence in workforce development." Business services focus on the development and maximization of a talented workforce in order to facilitate business growth and expansion.  

The Department of Workforce Development provides employers with data and resources.  The Job Center of Wisconsin is a data base of available employment opportunities and available labor force.


Aerial PortraitThe City of Verona is located approximately 12 miles southeast of Madison along the USH 151 corridor.  CTH M also runs north-south through our community and provides an alternative route to surrounding suburban communities.  Interstate 39/90 is approximately 15 miles east of Verona via USH 151 and USH 12/18.  Dane County Regional Airport is approximately 17 miles northeast of Verona via USH 151.

Madison Metro Transit Bus Routes 55 & 75 are limited service routes from the west side of Madison and Downtown Madison to Epic's campus with stops along Verona Ave.  

A Park & Ride lot is located off of Exit 81 on south bound USH 151 or exit 79 north bound on USH 151 and Old PB.  The lot has 139 vehicle stalls, 6 handicap stalls and a bike rack.  The Park & Ride lot is also an access point to both the Military Ridge State Trail and the Ice Age National Trail.  Military Ridge State Trail is 40 miles long between Dodgeville and Fitchburg.  The Verona segment goes through Downtown Verona and is approximate 2.5 mile long. Other trail connections include Badger and Capital City State Trails. The Ice Age National Scenic Trail is a 1,000 mile foot path entirely in the state of Wisconsin. The City of Verona segment is approximate 3 miles long and traverses across the eastern section of the City from north to south. 

UW-Madison12NE0 h 27 min
State Capitol12NE0 h 27 min
Dubuque, IA 85SW1 h 31 min
Milwaukee, WI90E1 h 31 min
Green Bay, WI151NE2 h 39 min
Chicago, IL150SE2 h 52 min
Minneapolis, MN270NW4 h 4 min
Des Moines, IA280SW4 h 9 min
Indianapolis, IN331 SE5 h 18 min
St. Louis, MO361S5 h 23 min


Corporate Income Tax
Flat Rate (7.9%)
Personal Income Tax
4.0% - 7.65%
Unemployment CompensationBase: $14,000
Rate: 0.0% - 12.0%
New Employer Rate: 3.05% - 3.25%
Sales & Use Tax
WI: 5.0%
Dane County: 0.5%
City of Verona: 0.0%
Property Tax Mill Rate
Dane County
$3.5011/$1000 (15.36%)
City of Verona
$5.9280/$1000 (25.33%)
Madison Area Technical College
$1.0735/$1000 (4.60%)
Verona Area School District
$12.9980/$1000 (54.65%)
$23.5006/$1000 (100%)